Lemme guess where you are:
You had a business idea. (A brilliant one!) Maybe you realized you’re BOMB ASS at Zumba and you decided to become a Zumba instructor. Maybe you have so much knowledge to impart to your entrepreneurial peers, so you decided to become a business coach.
Then you put your offer online in the form of a website. And then you thought, “Sure that looks fine, I guess. 🤷🏾♀️ Now let the money flow in!”
And then all you got was crickets.
Sound familiar?
Now you’re wondering:
- What did I do wrong???
- Do people not like me? (But I’m adorable… 🥺)
- Did I just invest all my time in a doomed business?
Now, let me stop you right there before you spiral into the abyss.
This is where a lot of small business owners get stuck. I’ve worked with PLENTY (and I mean…soooo many) entrepreneurs who thought the simple presence of an idea and a website meant they were on the surefire road to success.
But that’s not quite how it works.
Imagine this:
You went to a restaurant, ordered a burger and then you had a thought buried deep inside your brain: “I want ketchup on my burger.”
BUT…you don’t actually say this part to the waitress… She just takes your order for a regular burger and goes back to the kitchen. And when she returns with your dry, ketchup-less burger, you’re more than just a little disappointed.
Now you’re throwing your dumb burger against the wall, berating the (now confused) waitress, storming out of the restaurant, lamenting your burger-less lunch in the parking lot and–
(Okay, I may have gone too far. You get the picture.)
That sounds ridiculous, right?
How is anyone supposed to know what you’re thinking if you don’t SAY anything???
Well, that’s what it’s like to have a business idea and a website with no promotion or strategy.
Good ideas don’t just catch on with the world automatically. Websites don’t just pull in traffic by themselves.
If your business is lacking the traffic you aspire to, here are some points you might want to cover before you pack up and abandon your genius business idea:
Promotion: Tell everyone about your business! Either verbally, through paid advertising, or social media. No one will buy from you if they have no idea who you are!
SEO: Otherwise known as “search engine optimization,” this is a strategy that gets you seen in Google results. Gain visibility through keywords and content strategy to get clicks through searches on Google.
Branding: Don’t be forgettable. Stand out! Branding is how you visually present yourself to communicate your values and connect with your ideal audience. Use consistent colors and fonts, and strategize the best way to visually appeal to your dream clients.
Professional Website Help
Now if you looked at that list and started stress hyperventilating, don’t worry! (And please breathe)
You don’t have to do it all yourself. That’s one of the benefits of being a boss lady who knows when to delegate. You can hire a professional brand and web designer to do all this stuff FOR you.
No fiddling with pixels. No Googling “how to make people Google me” No DIYing crazy logo, after crazy logo.
I can do all that for you!
I specialize in UX design, which is a fancy way of saying I know how to make a brand and website that is optimized for results and I can do it with grace and finesse~
Small business owners do enough multitasking to last a dozen lifetimes. Leave the task of upgrading your online presence to a design who’s crazy about empowering you. Book a Website in a Week with me.
